Trying to capture the entire essence of an event in a single graphic sounds like madness. Yet, if given enough time, chocolate, and prayer power it’s possible to come up with something that both the organizer AND designer love.
That being said, designing a logo for a training conference in Africa came with a special box of challenges because I knew/know nothing about the place! I spent days looking at other Africa-inspired logos, watching music videos about Africa, and listening to an African music playlist on Spotify.
All of that became the following series of mockups:
But my boss was not enthusiastic about either… She said, “I don’t want an animal. I want colors. And maybe a tree.”
So I took her words and did what every designer does: I played (aka created a super rough mockup in order to get a feel for multiple ideas to refine).
Still not great. So I dropped my head on the desk and prayed. And that’s when I looked through my “Africa logo inspiration” folder and thought, hey, what if I combine my favorite part from multiple logos, and draw a whispy, watercolor-ish tree?
Ta-dah! My boss loved it. I loved it. And it works great.
Fonts used: Norwester. Candy Texture. Raleway.