A masculine yet modern logo and e-commerce website for my pickiest client: my dad. While he often lets me have creative freedom, he can be very difficult to please. However, this site has everything a trustworthy e-commerce site needs to have, and doesn’t break the bank, so he loved it.
We wanted the logo to be name-based, even though it is a little cumbersome, so the name would be memorable. The olive-green adds a touch of military while the purple accent on the site adds a dash of elegance.
Customers love the ability to accept credit cards or PayPal, and create their own accounts for a quicker checkout the next time they visit.